Brother and sister Mila and Pedro García are the third generation to lead this family shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the firm in 1925.
All the brand’s shoes are made at its own factory, located where the family firm was founded, and where it remains to this day: Elda, a town with a long tradition of shoe-making, in the Mediterranean region of Alicante.
At the factory, every phase of production can be closely monitored by the company’s creative directors, which is what makes their unique design process possible. The combination of the designers’ talent and the skilled hands of the artisans turns the factory into genuine “design laboratory,” where experimentation continues until the perfect aesthetic solution is found.
Ever since Pedro García opened his first shoe-making workshop in 1925, all the company’s footwear has been manufactured in Elda. This is why the “Made in Spain” pledge is part of its corporate identity. In recognition of this guarantee of quality, the company is committed to ensuring that 100% of its commercial activity has a positive impact on the local economy.