The dreams, struggles and stories of each customer are what inspire their designs, which is why Alawa is not just any brand. Their “savoir faire” is in every lace, lace trim and embroidery, and so they can boast of being one of the most special premium swimwear brands in the capital. The basis of its business model, moreover, lies in offering women’s swimwear all year round, working to enhance a woman’s own beauty from her own “being”, regardless of passing fashions, seasons, or hemispheres. Hence, it is a brand with soul.
Alawa joins the family of Distrito 41 Barrio de Salamanca bringing much more than just beautiful swimwear collections: with each piece they address all women, highlighting their individualityand identity.
Born in 2013 as a family dream, Alawa has been transformed into what it is today, an emblem of Barrio de Salamanca, recognisable for its quality craftsmanship and avant-garde design. They pamper each garment, dedicating the time it needs and this is evident in their unique and exclusive swimwear.
Alawa manufactures its collections between Spain and Portugal as an essential design guideline that guarantees the
essential design guideline that guarantees the craftsmanship and quality of each piece. Using raw materials of the highest quality, it combines optimum support and shaping with a design that is meticulously detailed.
They claim the swimming costume for what it is: a feminine garment. And they defend the idea of getting into the water without neglecting the femininity and elegance that women seek in all other areas of life. Wearing a swimming costume does not mean wanting to cover up or conceal, but on the contrary, to enhance and show a style, an attitude and elegance that define the beauty of a whole life. As the company says: “the visible is a bridge to the invisible”.
Alawa is specialised in one-piece swimming costumes, but proposals such as the “monokini” stand out. Two parts (“button” and “top”), which are joined and combined in a thousand ways creating a visual effect of a one-piece suit. This makes it easy to combine different sizes, between the top and the bottom, and to create endless combinations.
